This glossary contain word that people from business management may use or need. There are words related to business, company, selling, buying etc. You will not only find the definition of those words, you are also going to understand them, and you will now how to effectively use them
360 Degree Thinking
noun
A term used for considering all options in business, etc., as opposed to having narrow field vision.
Example: to take good decision in business you need to have 360 Degree Thinking
en: Pensée à 360 degrés
Acceptance Bonus
Noun
The amount paid to an employee who agrees to perform a difficult task
Example: If you want your employee to perform a difficult task, offer them an acceptance bonus
en: prime d'acceptation
Advertising
Noun/Verb
The promotion and selling of a product or service to potential customers. To announce publicly or draw attention to an event, etc.
Example: We need good advertising to promote our products
en: publicité
Analytics
Noun
Data from a variety of sources used to inform marketing efforts
Example: we have to look at the analytic to see where we have to focus our marketing strategy
en: Analytique
Assets
Noun
Anything of value which is owned by an individual, company, organisation, etc.
Example: This company has a lot of assets, that is why they are successful
en: Un actif
B2B
Noun
A B2B (business to business) company is one that offers products or services directly to other businesses
Example: They are doing B2B transaction
en: Entreprise à entreprise
B2C
Noun
B2C is an acronym for business-to-consumer. A B2C business is one that sells products or services directly to the consumer.
Example: This company is doing B2C transactions, they only deal with their clients
en: D'entreprise à consommateur
Bank Loan
Noun
A loan made by a bank to an individual, company, etc., for a fixed term, to be repaid with interest.
Example: If we want to buy this building, we need a bank loan
en: prêt bancaire
Brand
Noun
A product, identity, or image that generates awareness and separates your business from others.
Example: Our brand needs to be very different from everyone else brands
en: Une marque
Budget.
Noun
Allocation of funds or the estimation of costs for a department, project, etc., over a specific period
Example: We have a big budget for this project, so it is supposed to go well
en: Un budget
Business Plan
Noun
A written document which sets out a business's plans and objectives, and how it will achieve them
Example: After starting our company, we need a good business plan to guide us to the right direction
en: plan d'affaires
CEO
Noun
The Chief Executive Officer (CEO), is the top executive in an organization.
Example: Elon Musk is the CEO of Tesla
en: PDG (président directeur général)
Competitor
Noun
A business rival, usually one who manufactures or sells similar goods and/or services
Example: We have to offer the consumers better product than the concurrent
en: Un concurrent
Concept
Noun
A thought or notion. An idea for a new product, advertising campaign
Example: We need a good concept to create the new product we are planning to market
en: Un concept
Consultant
Noun
An expert who is paid by a company, individual, etc., to give advice on developing plans and achieving goals.
Example: we will need a consultant to help us take some decisions
en: Un consultant
Consumer
Noun
An individual who uses goods and services but who may not have been the purchaser
Example: We need to sell products that the consumer will love
en: Consommateur/Consommatrice
Liabilities
Noun
Debts which are owed to someone, obligations or responsibilities which are legally binding.
Example: we need to reduce our liability if we want to make more profit
en: Passifs
Outbid
Verb
To offer more money than a ri val for something, especially at an auction.
Example: The concurrent want to buy the same building that we want. We will need to outbid them to get it
en: surenchérir
Revenue
Noun
A business's revenue is the money generated by all its operations before deductions are taken for expenses.
Example: This company makes a lot of revenue because the sell a lot of products
en: Un revenu
Vision
Noun
Vision is the dream of what the owners want the organization to be
Example: Being the best organization in the country is the vision the owner has for his company
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